Channel Reactivation Case Study
FightCircus had a dormant YouTube presence and limited fresh assets.
My work focused on rapid short-form deployment, packaging, and live experiments to capture real audience signals and rebuild momentum.
My Role
The goal wasn’t perfection.
The goal was signal.
I shipped Shorts fast, tested hooks and premises, and supported live streams to pull real-time engagement data while the channel re-entered distribution.
Client handled
- Event brand and creative direction
- Fight promotion and distribution planning
- Access to archival footage and event assets
- Operational decisions around live execution
I handled
- YouTube Shorts edit production
- Repurposing Shorts for Instagram where applicable
- Packaging for in-feed comprehension
- Engineering + support for two YouTube live streams
- Fast iteration under limited asset constraints
Top Performing Videos
Fight Circus CEO Jon Nutt Takes On TWO Muay Thai Fighters
Why It Worked
Instant stakes and a premise that reads in one second
OPEN GENDER FIGHT! Nong Rose Vs Andrew Capurro in Muay Thai
Why It Worked
Polarizing framing that creates immediate curiosity without setup
Epic 2 vs 1 Battle with Felony Charles Bennett
Why It Worked
Recognizable name plus a simple conflict hook that drives clicks
Mikhail Vetrila Takes on 2 FIGHTERS at Once!
Why It Worked
Timeless tension with instant comprehension in the feed
Jonny Tello Battles James Heelan in WHEEL of VIOLENCE SHOWDOWN
Why It Worked
Named format plus gimmick clarity increases curiosity and share intent